Building product sense through teardowns and the things I make.
Former software engineer turned product thinker, now at USC Marshall (MBA 2027). I spent four years building enterprise software, shipping features and working closely with the customers who used them. This site is where I sharpen product judgment in the open, through teardowns of products I find interesting and things I build myself.
Projects and case studies
A product concept and working prototype exploring a real gap in Solace Health's product: caregivers are a named persona with no tool built for them. Designed and built end to end, from PRD to live prototype.
An interactive venue-intelligence platform that scores and ranks global venues and markets to guide expansion strategy for a live-events ticketing company. Built for a case competition at USC Marshall.
A Flask web app I built solo that fetches live listings from 11 USC-area property managers, scores them against a student's preferences, and returns ranked matches with a reason for each. Used by 10 classmates to find housing they booked.
Product analyses of things I find interesting.
Spotify's discovery engine is excellent, but its retention focus and its paid Discovery Mode fix are quietly working against emerging artists. A look at the real problem and what I'd build instead.
Open to conversations, collaborations, and interesting problems. The best way to reach me is via email or LinkedIn.